市场分析/调研 0.8-1万/月

GENERAL RESPONSIBILITIES
• Enhance insight-driven B2B marketing capability
• Perform market research to identify, analyze and evaluate target markets, market conditions, customer behaviors, industry trends and competition.
• Partner with cross functional teams impacting product development and business strategy.
• Create reports and presentations that clearly highlight the actionable insights combined with business implications / strategic and tactics.
• Deliver effective, engaging client-focused presentations and debriefs
• Act as the eyes and ears of the organization to provide valuable insights into consumer / customer behavior effecting how Newly Weds designs, markets and distributes its products and services.
• Support primary, secondary and syndicated market research seeking ways to obtain more value
from existing studies and identifying opportunities for additional analysis that can provide
deeper insight into customers and market.

SPECIFIC ACCOUNTABILITIES
Internal support
• Gather, analyze, organize, and communicate consumer and competitor data. Identify and insight
on key drivers and trends on food, beverage and nutrition in China and other markets.
• Prepare and share timely research and analytics to complement marketing and commercial strategy, tactics and decision making. Help define target markets and opportunities within them.
• Support Culinary and R&D with product concept design, creativity and innovation through interpretation of industry and market conditions, consumer behavior and consumer expectations.
• Work with cross-functional teams, external clients and media agencies to create research presentations and summaries.
• Think strategically, creatively and participate actively in data analysis to define, develop and facilitate marketing opportunities. Provide input on market assessment and entry strategy based on market conditions, consumer behavior and competitor data.
• Provide China insight support to global and regional marketing and culinary teams.
• Conduct competitive intelligence and landscape update. Prepare and maintain SWOT profiles and competitive intelligence on competitors and customers of clients.
• Create databases to capture market data including maintaining a competitive market share database
• Gather market related product data to produce routine and ad hoc reporting
• Evaluate demographics, prices, distribution channels and marketing outlets.
• Create and produce market research reports on specific products and markets
• Attend industry trade shows to facilitate collection of new emerging technologies, market research, and competitive intelligence.
• Attend sales and marketing meetings to present market research data to facilitate key business decisions for product development and enhancement.
• Coordinate with key stakeholder groups such as Sales, Sourcing / Supplier relations, Pricing etc. to gather key, compounding industry insights and proactively communicated industry news.

Outside support
• Customer presentations on market trends and developing customized solutions.
• By customer request and in consultation, lead consumer market research design, data collection
and analysis reported.
• Develop and prepare client reports on current trends.
• Confidently communicate market research insights to influence business decision makers

Support internal innovation work
• Lead sharing session on latest trends with Culinary, R&D and Commercial teams.
• Lead innovation brainstorming and support to generate actionable strategies and results.

Qualifications, Skills and Experience
• Bachelor degree or above
• Work experience in research agency, ideally focused on food, beverage or consumer health behavior.
• In depth knowledge of market research tools and databases
• Experience in qualitative and quantitative research techniques and analytics.
• Ability to interpret and deliver data driven information from diversified sources into useful business implications. Convert complex data presented into simple, artfully visual and graphical ways.
• Effective communication and confident presentation skills – written and oral
• Fluent in English and Mandarin
Competencies required
• Flexible, open-minded, independent with technical and business skills toward analytical thinking
• Ability to work collaboratively in a team environment
• Ability to multitask, problem solve, manage projects, work under pressure and meet deadlines
• Solid project management skills and experience
• Good multi-tasking ability
• Strong interpersonal skills; ability to work as part of a team

纽利味食品（南通）有限公司是享有盛誉的美国工业食品配料公司---美国纽利味食品有限公司在华投资的全资子公司。美国纽利味食品公司创建于1932年，总部位于美国芝加哥。经过半个多世纪的发展，纽利味已成长为一个给食品加工业提供全方位服务和裹涂食品配料的世界领先者。纽利味致力于功能性食品添加剂、香辛料和食品裹涂系统。纽利味食品公司在美国本土有18家工厂，拥有9家国际性工厂，包括中国、泰国、澳大利亚、新西兰、菲律宾、英国、荷兰和以色列，以及已建立的良好的国际合作伙伴网。纽利味的这些分公司是非常重要的本土化的食品加工业基地，他们将服务于国际战略性市场的全球客户。这使得纽利味有能力提供全球范围的产品信息和产品资源，以及提供国际市场和客户的前景、发展趋势的预测。
纽利味的业务主要是提供客户化的裹涂系统（客户化的裹浆/客户化的面包屑/饼干粉）和客户化的功能性添加剂、香辛料混合料和添加剂。我们的产品广泛应用于肉制品加工业、水产品、冷冻产品、炸制食品和快餐食品。我们的食品添加剂产品主要定位于对客户最终产品改进品质和风味、增加出品率和延长货架期。纽利味中国拥有先进的食品加工技术经验和经过良好的培训的一流的专业技术销售人员和研发人员。我们的产品符合国际标准，我们已经建立起一套符合国际标准的严格完善的质量控制体系和HACCP系统。纽利味中国的优势在于为食品工业客户提供专业化的产品和技术服务。考虑到中国是一个变化不断趋于成熟的市场。我们致力于努力了解中国这个个性化市场上出现的重要议题。纽利味食品（北京）有限公司已经通过非转基因食品的认证，成为第一个通过中国政府非转基因食品认证的企业。我们同时也拥有出口权。
无论是中国、北美还是世界其他国家，我们工作的目标在于提供专业化客户服务，帮助客户在不断发展的市场中更具竞争力，并且开发出目标客户可接受的新产品。我们将与客户密切合作，致力于为客户提供技术服务和市场支持。总之，我们提供客户化的解决方案来帮助我们的客户发展，生产和开发出新品.